https://www.laurdesigns.com/about daily 0.75 2022-06-15 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.laurdesigns.com/lprosenfeldgmailcom daily 0.75 2021-09-23 https://www.laurdesigns.com/work daily 1.0 2024-03-14 https://www.laurdesigns.com/work/crelisting monthly 0.5 2021-10-01 https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632776682614-9J77GFF0G4QFKFVTLABU/untitled%402x+%281%29.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633486816019-VQWLYOP2CMJPRPFKB9A4/Frame+1+%289%29.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632363037920-C8DAU4TDUZV9112QWQDL/Group+849.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632363459064-5ZBMFOZNEQMVB7I1RA28/Group+553.png Work - Commercial Real Estate Listings: Improving the First Impression https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632363535012-49CCMKWYD09PDQFHL435/Group+554.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out EXISTING PDP ON CREXI https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632418117419-7D2SXN2SRLPLN6R3KK8Q/image+30.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632420166560-KR3KXKBXOZXFMTSK0XZG/Frame+1289+%284%29.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632417976245-UQSGT27W4BDS0MRLYWA3/image+24.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632188340354-STO04LX6O8E1BQ5KKM31/image+23.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632413448716-CRE1UQK8TDOC94SUPLH9/Frame+1288+%282%29.png Work - Commercial Real Estate Listings: Improving the First Impression - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurdesigns.com/work/teamactivity monthly 0.5 2024-03-13 https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/690ba310-a5de-4f48-9e6c-64d53cb28385/Group+916.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/9bf39a2c-03bb-4118-beb7-762634ca277c/Untitled.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/0c5f908c-afd3-4960-b160-d3030f7c2296/image+%281%29.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/c4e3631b-e279-4b2b-a676-37a684995223/Capture.PNG https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/fd9385d4-8f6b-4e99-98a2-20c77cd6e0cb/Untitled.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/972c8c30-38b4-4c8c-9e65-0fcc66579cbb/image+%282%29.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/37b090e9-7820-48c4-b79d-04ab72dec416/Picture3.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/e3b919ad-51e2-4641-b534-4e28ec77a191/image+%285%29.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/fc4d2431-e328-46ba-a230-529ba0fe3946/image.png https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1e693f0f-2185-4473-96a3-3e0bdc0557e6/Picture2.png https://www.laurdesigns.com/work/women-in-neuro monthly 0.5 2021-10-08 https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633711478442-M8PQ4M5C26DBPF90N3EN/Frame+6+%2812%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633368090156-W72WNBALXAOSZVNJSDYR/Frame+4+%286%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633712074109-RNWY8W25L69IVKSRGUKA/Frame+11.png Work - Giving a Voice to Women in Neuroscience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633367225172-LGW6E6MJMP5A5DGQGDBE/image+7.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633109422659-Y649AYFGZBJKO76FYB7L/Untitled+%287%29.jpg Work - Giving a Voice to Women in Neuroscience - Make it stand out (source: Sun Microsystems, 2015 study) https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633712218480-PXSG6R9XE8YJEFHZOZ3O/Frame+10+%281%29.png Work - Giving a Voice to Women in Neuroscience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632427448033-KYR1QPY70EBUQLPYO9BX/Capture.PNG Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633394931998-EZ6EA8L4PQCMO2I2NY6L/Frame+8+%281%29.png Work - Giving a Voice to Women in Neuroscience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633394961150-F58K1GYOPQHN442KT40A/Frame+9.png Work - Giving a Voice to Women in Neuroscience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633393844382-84BN34SA5ENJ3JGF7EQM/Frame+8.png Work - Giving a Voice to Women in Neuroscience - Make it stand out It felt more fitting to then use illustrations that users could see themselves in. The illustrations of women were character-driven and felt whimsical, warm, and inspiring to engage users as they navigate throughout the site. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632856500293-SMGDGVJAY8XOCPOFT978/Frame+5+%283%29.png Work - Giving a Voice to Women in Neuroscience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632427381287-22R84NJ9IPXW6U7O5OVC/unnamed%2B%25283%2529.jpg Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/fbf6447a-21c7-499d-a6d2-b1896627a865/Homepage+%282%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/9ed1206b-9c9e-4900-a4d2-2a8fd16cd39f/New+Wireframe+1+%283%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/b3588c14-df97-40ff-90b4-298f34ebe2e8/iPhone+11+Pro+Max+-+1+%284%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632427278745-XXBIN0EUN4EDU5WO39YI/unnamed%2B%25281%2529.jpg Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/b4fef929-3f29-464c-8ee9-a099d59bcbab/New+Wireframe+4.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/bf2e983f-86d0-4afd-a5be-48f54cad56de/About+%282%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/0f759cdb-a77e-42cc-bae3-5a0515dfaf37/iPhone+11+Pro+Max+-+2+%284%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632427320290-PLFH3W7N9ZRWMKZRS22Q/unnamed.jpg Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/40a7c18a-75a0-4a3b-9575-348c475747ef/New+Wireframe+2.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/f171eef4-7c90-4ce6-ab67-cd97dc26e9a6/iPhone+11+Pro+Max+-+3+%282%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/4d788ff9-e2ae-443d-b3fb-644c5854c19d/Join+%282%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632427358378-BS6SZ0XQH1LQ50LR7F4T/unnamed%2B%25282%2529.jpg Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/a8ccdb61-7313-40c5-aaec-6e49fa53a0e8/Mentorship+%282%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/edeea750-12cf-46e3-a032-cee050308291/iPhone+11+Pro+Max+-+5+%284%29.png Work - Giving a Voice to Women in Neuroscience https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/cf3f6985-4b42-44c0-b7c1-15345ccb4875/New+Wireframe+3.png Work - Giving a Voice to Women in Neuroscience https://www.laurdesigns.com/work/folkus monthly 0.5 2021-10-01 https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633713625211-1JQY3C0ZF5M8HV204KPX/Frame+1290.png Work - Time & Thought Management App for ADHD Folks https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632247512490-7TAOZWVO63OG7OJR9LRX/Storyboard.jpg Work - Time & Thought Management App for ADHD Folks - Daniel’s Day Daniel’s Day https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630084450688-MAG797ZRFP9SJOCMO27V/Login+Sign+Up.PNG Work - Time & Thought Management App for ADHD Folks - Make it stand out Version 1: Onboarding steps come before log-in/sign-up Version 2: Onboarding steps come after log-in/sign-up Participants preferred Version 1 so they’d be more motivated to read through the steps https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632245734316-F4R51T4DPYDK4DW0BQDP/Frame+1+%286%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630086479791-4KAJPQZFL4KJQOXW8GLI/Frame+2+%285%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630087198733-B72TH7Y0PZ26XGAAQVNB/Frame+3+%284%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630020190850-UIAGB2O0DLWSO8W7UKW6/untitled%401.5x+%282%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Sources: Additude Mag, Addept.org, Chadd.org https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1632248488065-V8QS7E7AXAAT36CVU86J/User+Persona.jpg Work - Time & Thought Management App for ADHD Folks - Make it stand out Daniel is a millennial who was diagnosed with ADHD later in life. He struggles keeping up with his day-to-day and typically gets overwhelmed with responsibilities, to the point where he shuts down. He knows this isn’t a sustainable way to live and wants to manage his thoughts and time better so he can have a shot at a promotion at work. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630084609743-1IESW197QV29NQWRJB5D/To+do.PNG Work - Time & Thought Management App for ADHD Folks - Make it stand out Version 1: To-do list is on one page, can be expanded for sub-steps Version 2: To-do list opens separate page for sub-steps and timer Participants would like to see some combination of the two versions https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715237705-CGUSZAB6T2INBX45JEU6/Frame+1293.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715651513-O8FMXSRVW0S9GJWHBEZ4/Frame+1297.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630111610009-RPHKPE4BHFOHRLB0U0AP/Frame+1+%285%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715747135-RO3Y0XQGAG52WNMSBOQW/Frame+1292.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715631960-L88MVSD0P9F5YR9AQMFE/Frame+1296.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715591362-0S5W5GHMUR54I7SKVW1U/Group+6.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633715610400-T7I3WWX6BFNPQWABYF4V/Frame+1295.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633714728766-3QJPP09UOZT1AKTZ3T94/Group+5+%282%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1633714958882-SS031JYZYJ4Q10TKNTVW/Frame+1291.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1630203348032-CQ8VBUHDATZVGVTJ17VF/Frame+2+%288%29.png Work - Time & Thought Management App for ADHD Folks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laurdesigns.com/work/zeit monthly 0.5 2021-09-18 https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626891316322-Q1F7CG7S1YAY69GPOAOO/Zeit+Desktop+-+Homepage.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626891749996-91KAUTP8TOIDNTCJEL6V/Slide+16_9+-+1+%283%29.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626892516625-3RXQINVITR8VF9M826SE/Frame+1+%284%29.png Work - Online Travel Booking Design - Make it stand out Born from research, Katie is our target user - a millennial who works hard, plays hard, and seeks to enrich her life with experiential travel. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626892153480-PTE213VS6BQ3T99IHBU6/Capture.PNG Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626893409544-NS65L5SVKKKIQ26JJNLH/Zeit+Sitemap.png Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626893526212-QFBOMW02I3Y6YLV7UW93/Zeit+User+Flow.png Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626893469573-A7UM43J6A5USJXDOP3EG/Zeit+Task+Flow.png Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626894576527-4D0EKF7KA08W244BY4KS/Frame+2+%283%29.png Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626894930245-LT062L1Z13QO8IRAWPWP/Desktop+-+1.png Work - Online Travel Booking Design - Make it stand out Colors and imagery chosen keeps it clean and professional, yet engaging and playful. It was a delicate dance to not have the site look like a history website, and this was achieved through vibrancy. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626894828581-75ZL2HNI582EXX4TRGDU/Frame+2+%284%29.png Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/1626913968989-479CDEZMOQIXIHLODGLA/My+First+Board+%281%29.jpg Work - Online Travel Booking Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/7bd54a85-0409-48e2-9edd-299c0760dc2d/Zeit+Desktop+-+Destination+Page.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/6ea4acc2-3206-4408-810b-40ff703e40f1/19595bfa_So4HT1Y.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/9c342bb1-e432-42ae-b941-5a9c8c45ac02/Zeit+Desktop+-+Homepage+%281%29.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/758168dc-4219-47da-8777-3ce7127e3ac9/Picture1.png Work - Online Travel Booking Design 6 participants were presented with 20 cards via OptimalSort https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/cd4fd1b1-cd63-4baa-84bb-61d668d89dfc/Zeit+Wireframe+-+Search.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/4d5acd34-289e-434a-990d-54f3a1c457a6/Zeit+Tablet+-+Destination.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/60711164-a4a4-4571-8ac1-667d62bbde45/Zeit+Tablet+Homepage.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/b7de3ce9-7851-4770-ba0f-3286944ce83d/Picture2.png Work - Online Travel Booking Design Participants created a total of 31 categories, with a medium of 5 categories each. https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/a3a7e7a8-02e5-4f77-835c-36819909b087/Zeit+Mobile+-+Destination.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/88ab73c7-8f92-4dd1-9d04-7bcc0418ecb7/Zeit+-+Booking.png Work - Online Travel Booking Design https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/d1b8b3bd-b701-42f5-9209-fff3264f078b/Picture3.png Work - Online Travel Booking Design Similarity Matrix shows how participants thought to group cards together https://images.squarespace-cdn.com/content/v1/60748fe23edb03401151ee20/4f19cc2e-f4ec-495a-9527-976e57875f1b/Zeit+Mobile+Homepage.png Work - Online Travel Booking Design